9/27/2018

https://www.counterpointresearch.com/apple-esim-control-convenience-commercial-opportunities/?utm_source=newsletter

Apple and eSIM - Control, Convenience and Commercial Opportunities

Many operators have been fearing the moment when a powerful global actor like Apple, Amazon, Google or Facebook takes control of the data plans as well.

Many operators have been reluctant to offer DUAL SIM or eSIM which enables many virtual SIM profiles as they don’t want to cede control of the SIM.

However, striking partnerships with these giants and sharing some revenue and treating them as resellers is the right (perhaps only) strategy for operators, as these players have become too powerful to fight or lobby against.

台復會 2018/9/27 (台復會)

人生創新
自己如何包裝自己品牌
第三階段的人生~為他人思考-眭浩平
Business model you~新書
如何衡量你的人生-克里斯汀生

你的客戶是誰? 賣給誰?多少?

電梯pitch。如何隨時準備好跟Keyman講重點?

車用電子廠商，許多苦臉，沒標準。

世界在改變，世代交替不同，價值觀也不同，做品牌及行銷也重要，

人要有溫度，從有生命意義，幫助別人做起

做自己的品牌

透過旅遊來享受人生

k curve 笨鳥慢飛 vs j curve 指數成長

胡龍融飛鳥(台復會)

ASUKA公司

OICA
Organization international des constrcteurs d automobiles

車的變化
舒適vs安全vs有趣
引擎
避震
電動車
車上資訊／ADAS

車用電子：進展
Audio Radio
CD
DVD
AV 2 Din
GPS. To AVN
Car TV DAB
Internet access ex Pandora Spotify
ADAS

ADAS一預先的駕駛輔助系統
2015美元M
盲點偵測348
可調路徑控制1596
軌道偏移1290

市佔
馬牌30
Denso 20
Basch 10
其他公司 40

被動安全的感測及雷達
前後撞偵測

Mobileye
靠鏡頭抓訊息作自駕
2017被intel 花153億美金併購

台灣也有多家ADAS公司
為升一胎壓
同致一ADAS

Auto maker 是組裝公司
tler 1
tier 2

車電通訊商
Hirschmann
Harman becker
Continental
Bosch

飛鳥2001成立
做車上娛樂
carTV先
2 DIN 影音主機headunit
行車記錄器+前後雷達接收

泰國AM市場銷售成績
困難：台到泰關稅20%丶障礙大丶須面對中國的產品價格低

楊偉智 HERO

企業网站
Www.Evertiphi.com

智慧手機串成全球地震速報網

每支手機安裝app後，利用手機Gsensor 把震動程度傳到雲端丶通報GPS

雲端運算丶能收集數據丶分析過濾及推估丶然後通報

目前災防PWS的問題
氣象局金台100多個站丶
計算推估震央
要處理18~20秒才能送回系統
系統給電信業者發通報

解法
資料源
1)民眾手機
2)物聯網sensor

雲端收判(AI，大數據過澞）
資料處理(演算法專利)
通報系統

受通叝
1)民眾手機
2)企業設備

進度：
員工15支作模擬
國泰金控丶放40支手機在其辦公室丶模擬
可在3~5秒通報

要判斷是手機在動丶或人在動丶任何異常

從我的 iPhone 傳送

眭浩平

台大歷史系畢
專業領隊去過二百多個國家
剛走完非洲各國(須克服各國海關)

柯P丶朱立倫丶江怡樺丶賴清德同屆同學

87水災出生大安森林公園附近丶大學時參加青年友好訪問團

台灣的校徽設計得獎者

3X金鐘獎+2x金曲獎

母生他而癱瘓24年
2008年他公開三毛遺書丶原來三毛和他是閨蜜丶三毛老公死後寂寞丶單戀丶他不敢承擔而逃走

他因而遊走全球

從我的 iPhone 傳送

任立中行銷力(台復會)

AMF亞洲行銷聯盟asia marketing federation
2019 AMF 年會及expo在台北丶會有亞洲600多家

事先辦一場品牌行銷Expo 小型試辦
2018/12/17－18在台北舉行

緣起：去年文博會丶去協助衡量及診斷展商的行銷力
8成廠商不合格
表示文創有產品，但不懂行銷丶可能造成產品銷不出去

既是冠軍丶為何要隱形?
物美價廉丶只說性價比丶壓低成本賺微利丶不是好企業
先做品牌丶拉高價格

先描述品牌丶而非講功能丶非描述產品的優勢
(品牌價值- 解決使用情境的痛點-
why you?)

從我的 iPhone 傳送

9/25/2018

美國5G之实務应用

曾逸群PhD Mitch Tseng

nortel 1996..2000

Nokia technology platform director, 2004..07

consultant for IPR, of 3GPP

IIC, innovator, 2010...now

美國大MNO做什么?

5G是evolution? Disruption?

NTT案例

新形態operator?

He asks all should be open minded to think about his observation.

What is 5G?

Radio of eMBB, EMTC, uRLC

small cell

20Gbps vs 1Gbps of LTE

1ms latency vs 70ms of LTE

美三大~

Verizon

不介意变成big pipe、再做上面OTT

先建12个城市、

connect all

AT&T、

從達拉斯出发,

也先建12个城市

提供 tiered services

扮演last miles n cable challenger

Sprint

先攻30个城市

challenge 傳统lSP

5G的創新

日本kDDl及doamo在時速220kmh下可handover

低遲延、大涵盖可提升客戶品质

有些应用提供服務、

未来5G 会用small cellbh

業務

高video 服務、eMMB

物联网車、医、監控、特用网路

用tiered service去对抗fiat-pipe oTT ex.用smarter terminalss 而非big Pipe、可設計连接大量的IoT (mMTC)

NTT的组织

全球創新小组

全球創新基金

未來的5G业者

-独立MNO(不用無執照頻段、室内可用頻段、企業内可用頻段)

-MVNO 借用5G頻段來经营、他们具有特殊能力是电信做不到的

新架构(老鼠架構)

small cell +FTTH

室内的cell頻段(5G執照)、而FTTH是由fixed業者提供

另Small cell + AI+ FTTH

由CabIe或ISP業者提供5G頻段、提供B2B或B2C服務

他們申请5G頻设、兼營室内其他服务

更多的5G议題

~OTT用戶'使用OTT、OTT对用戶之重要

~健康、可見之天線、5G的微波幅射

~資料隐私

~市場分割,~中美日欧各國各行其事

~竞争技术、giga WiFi

~新供应商=如STB設备廠商、晶片商、B2C终端

5G的机會

4G做不到的~如低延遲、高頻寬

2020之後

5G需要之能力

NR及AP access point.

全球伙伴

IIoT 及平台資安AI等

5G的政策

企業專用頻段(頻譜公平、和諧、有效率原則)、

共享、共用頻譜(shared)、是指電信业者将間置的頻段给MVNO使用、

行动支付(不是推信用卡)

Q&A

新形態Micro_operator有專届頻段

MNO的DNA不适合創新

MVNO或它們有什么專届能力、MNO做不到的?

过去的LTE当企业private network 、困难在core network很貴、企业負担不起

未來5G的Private network、也許core network成本較低、可以由Google之類OTT業者來经管Cloud network

未來5G能否broadcasting?去取代CableTV?

昌平冬奥是用5G來广播轉播、

中华MOD用的是multiple casting 而非broadcasting

未來cable業者数位化之後、5G是成大匯流的觀念、cable來支援切入5G

AT&T併warner的布局、看好5G的大匯流

5G use cases

Analysys mason

Main use cases of 5G top 4 placing by survey
Year 1-3, 4-6 years
eMBB .7 to .4
Health care .6 to.2
Connected car .5 to .2
Smart cities .5 to .3
V2X .4 to .2
IIoT .3 same
VRAR .2 to .6
FWA .1 same
Transportation .1 to .5
Agriculture .1
Robotics n drone .1. to .7
AI enhanced service none to .5

未來5G適用在鄉下FTTX到不了的地方

若都會區4G可用丶即不用5G

5G支援較高流量及低延遅
串流影音4k 15Mbps
6DoF 要200Mbps
ARVR丶game都要100Mbps且小於5ms

健康
病人監控
遠距醫療VR
遠距手術

看來eMBB 和 IVI 車內資訊娛樂是首波的5G應用

電信業者大多有些做PIPE，有些做enabler 去協助SP做服務
Shared spectrum ex 5G Multefire
Localized virtualised Subnets
Slice platforms to support special CSP

9/22/2018

Put your WHY to the test

Put your WHY to the test
https://www.linkedin.com/pulse/put-your-why-test-stephen-shedletzky

Amazon’s surprise hardware on 9/20

https://www.theverge.com/platform/amp/2018/9/20/17883242/amazon-alexa-event-2018-news-recap-echo-auto-dot-sub-link-auto-microwave

Amazon held a hardware event that was loaded with new product announcements. We got new Echo speakers, a new Echo Show, and even a microwave.

The 14 biggest announcements from Amazon’s surprise hardware event

9/21/2018

Why Design Thinking Works

https://hbr.org/2018/09/why-design-thinking-works?utm_medium=social&utm_campaign=hbr&utm_source=linkedin

9/19/2018

台大AI的課程

睽違三年，由臺灣大學電機工程學系副教授于天立老師主講的人工智慧課程又來囉！新課程為「人工智慧：機器學習與理論基礎」，已於 6/20 正式上線。

透過電影、遊戲或是生活；「A.I. 人工智慧」的議題，無疑已經成為一項非常熱門的話題。

我們將九部非常經典，且與「A.I. 人工智慧」相關的電影繪製成圖像，快到 NTU MOOC 粉絲專頁留言，您最喜歡的是哪一部 A.I.電影？（圖片連結：https://www.facebook.com/ntumooc2017/photos/a.919058121521739.1073741830.911690158925202/1745590838868459/?type=3&theater）

----------------------------------------------------------------

相關連結：

關注 NTU MOOC 粉絲專頁，得知最新開課訊息：https://www.facebook.com/ntumooc2017/
NTU MOOC 人工智慧課程連結：

New !! 第二門課「人工智慧：機器學習與理論基礎」:https://www.coursera.org/learn/ai2
第一門課「人工智慧：搜尋方法與邏輯推論」：https://www.coursera.org/learn/rengong-zhineng

9/18/2018

GSMA Air Quality Monitoring

https://www.gsma.com/iot/air-quality-monitoring-with-iot-big-data/

https://gsma.at/2LmoBLc

Air Quality Monitoring with IoT Big Data: A Technical Guide for Data Processing and Analytics

Mobile operators are evolving from being connectivity providers to being intelligence service providers through the use of advanced analytics and big data technologies on IoT and other sources of data. This report shares experiences and common data analytical techniques from the experience of developing analytics services in the air quality field based on joint projects firstly with Royal Borough of Greenwich in the UK and secondly with Far EasTone Telecommunications (FET) in Taiwan.

Download the report

GSMA 2018/8/15

Soft SIM is the Future of Mobile IoT – Laurent Le Pen – Medium

https://medium.com/@llepen/soft-sim-is-the-future-of-mobile-iot-e32f19215c7e

The Omate x nanoblock™ still uses a physical nano SIM card with full roaming capabilities in the US and the EU but not enough to be able to make a global trial run through this limited edition however our next models will use Soft SIMs, not eSIMs but software based virtual SIM cards which will be directly integrating into the code of the chipset.

We have already pre-embedded the complete SIM management t platform of Tata Communications into our web-based portal. It took us several months to implement it and we are now ready for prime-time.

Nokia's 5G Royalty Fee Is Far Lower Than Qualcomm's - Gizchina.com

https://www.gizchina.com/2018/08/22/nokias-5g-royalty-fee-is-far-lower-than-qualcomms/

Nokia will charge approximately $3.48 per device and this rate is significantly lower than the 5G patent license rate announced by rivals Ericsson and Qualcomm.

In order to appease the licensee in the 5G era, Qualcomm lowered the total sales price of the patent fee from $500 to $400, and the maximum patent fee charged from each mobile phone was reduced from $16.25 to $13.

Under pressure, Japan's mobile carriers simplify plans

https://asia.nikkei.com/Business/Business-Trends/Under-pressure-Japan-s-mobile-carriers-simplify-plans

Japan's three largest wireless carriers will simplify mobile contracts to encourage competition and fairness, but their changes are unlikely to answer demands from top government officials to lower prices for consumers.

SoftBank Group, KDDI and NTT Docomo intend to stop including device payments within their monthly service plans, a common practice that lets them offer steep discounts on phones. In some cases, subscribers have been able to get their hands on devices costing almost 100,000 yen ($900) for just 10,000 yen or so.

Rakuten to shake up Japan's mobile triopoly and trigger price war

https://asia.nikkei.com/Business/Companies/Rakuten-to-shake-up-Japan-s-mobile-triopoly-and-trigger-price-war

Plans are to offer prices 30% lower than the existing big three of Docomo, KDDI and SoftBank Group. Rakuten intends to link to reward points from its mainstay e-commerce business to build a customer base.

Docomo had about 75 million subscribers at the end of December, against KDDI's 50 million and SoftBank's 39 million.

9/17/2018

諾貝爾物理獎得主約瑟福森談神秘學

布賴恩·約瑟夫森（英語：Brian Josephson，1940年1月4日－），英國物理學家，猶太人，生於威爾斯卡地夫。
在22歲，尚是一個博士生時，他就提出約瑟夫森結這一概念，並憑此贏得1973年諾貝爾物理學獎。從2007年秋天起，他將從劍橋大學退休。

【生命與科學對話錄】與諾貝爾物理獎得主約瑟福森談神秘學
http://wildgoose1950.pixnet.net/blog/post/39930231

http://www.tcm.phy.cam.ac.uk/~bdj10/mm/top.html

Mind-Matter Unification Project

Welcome to the Mind-Matter Unification Project of Professor Brian D. Josephson of the Theory of Condensed Matter Group of the Cavendish Laboratory, Cambridge (i.e. the Physics Department of the University of Cambridge). You shouldn't really have arrived on this obsolete page, but since you have evidently got here by some means I suggest you now go to my home page

http://www.tcm.phy.cam.ac.uk/~bdj10/

Brian Josephson's home page

GSMA 推動RCS

有些實際測試案例

未來能不能成功未定

RCS 市㘯分析

谷哥併Jibe 2015

想切入android messages 市場或內建RCSapp（Chat)，採用RCS UP（universal profile)

RCS云，提供不建雲的MNO

RCS hub 提供MNO間互動

A2P RCS是供企業使用的訊息也有Messaging as a servlce的服務

三星也自己開發chatapp

全球已有55MNO推出RCS 主要是T mobile vodafone orange

167 million users till may 2018

但只用安卓丶不用Apple

P2P RCS 和Wechat及Lne的差別只在

Enriching calling for content sharing on call and live sketch

A2P RCS 和Wechat及Lne不同的也是enriched calling 加上廣告輪播carousels

RCS 的缺點

一內容

一voice n videl call

一end to end security encryption

電信業者建RCS的原因就是希望和OTT競爭並拿回主導權

例如日本三大電信合作推+message

p2p RCS

目前有2百萬用戶

這app 已預載在安卓手機

可在iOS手機或舊安卓下載

送500個免費貼圖

目標在打擊Lne 已有7千萬用戶

還在規劃但未上市的A2P RCS

MaaP or RCS business messaging

可以推播廣告

單向廣告

雙向互動RCS

加密認證訊息(如身分験证RCS)

MNO看好A2P RCS

有商業收入 (廣告丶服務丶每則訊息)

和OTT競爭

美國 Twilio 和 1-800-flowers.com合作的RCS 就在

SMS notification to customers

Customers can change order or order more by the RCS app directly without calling back

Esendex 和物流公司 ocado 合作

在付款失敗時會給客戶回報互動的機制

也可結合google pay

Vodafone and openmarket platform

合作推出ITV服務

Live voting

可看一下下一則文章

看RCS的未來

SMS仍有商用廣告價值的未來

RCS的相關者動向值得關注

三大手機OS(Google丶Apple丶samsung)支不支持

MNO 建不建

SMS SI 廠商用不用

品牌商買不買RCS廣告

MNO間能不能互聯(IPX業者?)

OTT正快速在發展

A2P能不能成功要看生態圈合不合作

因為RCS未必能向用戶收費丶廣告主只看效果未必支持RCS

OTT的商用應用未來成長率也影響RCS的接受度

台灣的Lne很成功丶看來電信業者推RCS的機會成功率很低

9/16/2018

李嗣涔教授人體身心靈科學影片

人體身心靈科學
台湾大学电机系李嗣涔教授用科学的方法成功证明佛的真实存在，不同界的真实存在。非常精彩。

http://khejokrinpoche.blogspot.com/2011/08/blog-post_9208.html

http://www.youtube.com/watch?feature=player_embedded&v=ZgtXr80SUak

身心靈
手指識字+念力= 心物合一
信息場=靈界

英國 Brian Josephson 物理學諾貝爾獎得主卻投入心物合一的領域

http://www.youtube.com/watch?v=ZgtXr80SUak
高橋舞小女孩，手指識字，手觸到佛字，就是光
孫儲琳女士，中國人也能看到光
密宗的人，看藏文
希伯來文也是，達摩，媽祖，濟公。菩薩。老子，孔子都會成為光的圖像
回教徒阿拉的符號，就看成光
耶穌，可以看到十字架
異相，來自這些圖騰文字就可以連結在一起
類似URL或是網址，天眼可以看到
似乎在另一個信息場，有個入口，這些字可以連到首頁

大腦=瀏覽器
信息場=網際網路
神聖字=網址

採用耶穌／sam／哈利路亞就可以進入十字架

曾經發生信息場的神明來搗蛋，因為人干擾了她他們

http://www.youtube.com/watch?v=Gj3tUF2YdxY

人身極機密－－人體X檔案李嗣涔

人身極機密－－人體X檔案
作者：李嗣涔
出版社：時報出版
出版日期：1998年04月14日
語言：繁體中文 ISBN：9571325260
裝訂：平裝

內容簡介
　　經過十年氣功與人體特異功能的研究，作者發現「氣集丹田」、「打通任督二脈」、「魔音傳腦」等武俠小說的世界竟然真有其事。意念穿透障礙物的「手指識字」、「耳朵聽字」；意念聚焦針孔、微雕；意念指揮花生、小麥種子幾分鐘內發芽生長等等怪現象竟然也是真的。心物可以溝通，意念可以操控自然，一個人身極機密的內在宇宙，正向著科學界展露它迷人的風采。

李嗣涔的特異功能研究

wikipedia 的資料

李嗣涔的特異功能研究涉及到可以手指識字的中日混血女學生高橋舞[27]。在一次TBS電視台主辦的節目中，美國魔術師和超自然現象調查員詹姆斯·蘭迪認為高橋舞於實驗中作弊[28]。儘管詹姆斯·蘭迪提出了質疑，但TBS電視台最終的播放仍然捨棄失敗的部分，以高橋舞的完美測字為結局[29]。另一次在美國也被抓到以魔術手法作弊[30]。李嗣涔說，手指識字研究也曾經過不同學者驗證。1999年，國家同步輻射研究中心主任陳建德等十多名臺大、清大及中研院物理學者即曾參與研究，見證高橋舞有很高的手指識字能力。他和陳建德合作的手指識字論文，曾刊登在「國際照護期刊」[來源請求]；他和電機系另一名教授[誰？]用核磁共振攝影，測量手指識字時腦部的功能變化，也在全球最重要的功能性核磁共振國際會議上發表論文，證明研究絕非「偽科學」。李嗣涔表示，高橋舞接受別的物理系教授測試時也曾失敗，主因在於人是情緒的動物，一旦包裝紙條等測試方式改變，都要經適應期才會恢復原有能力。[31]陳建德則指出，他見證高橋舞的手指識字成功率超過九成五，物理系教授不應因她失敗過就全盤否認；任何人都不應以實驗沒有百分之百成功，就完全否定實驗成果，否則人類科學不會進步。[31]

9/15/2018

台中雙橡園V1 陳建築師分享（進修社／爐邊會）

這裡是你家、酒吧與私人獨享的台中夜景 ── 雙橡園V1特區101 Bar – 潮人物雜誌

https://chewpeople.com.tw/101bar_taichung/

9/14/2018

Book of Rakuten Founder & CEO Hiroshi "Mickey"

MICKEY’S BOOKS
Rakuten Founder & CEO Hiroshi "Mickey" Mikitani has released his third book in English, Business-Do: The Way to Successful Leadership. Paying homage to Japan's ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career.

Practical advice for your personal journey
Business-Do is your personal handbook for achieving happiness by systematically turning your dreams into reality. Success looks different to everyone, but author Hiroshi Mikitani exemplifies its essential, universal qualities: as the founder and CEO of Rakuten, Mikitani is a self-made entrepreneur who became Japan’s leader in the new global economy—a journey that made him a billionaire. In this book, he shows you how to achieve your own version of success in work and in life.

Cleaning your workspace is a simple, easy way to remind yourself that you value the work you are doing. It sets the stage, both physically and mentally, for you to achieve something great. Value the space you are in. Take the moment, put it on your calendar, make it a ritual. Do this and I am sure you will be successful.

Paying homage to Japan’s ethos of quality and discipline, this book shares 89 principles Mikitani has gathered over the course of his remarkable career. These thought-provoking, action-oriented rules show you everything from how useful your dreams are, to the best way to harness the internet, to what management techniques work to the importance of self-improvement. The result: your own powerful, personal playbook straight from the mind of an inspirational trailblazer.

Mikitani guided Rakuten from its 1997 foundation to become one of the world’s largest e-commerce platforms, with a still rapidly-expanding global footprint reaching industries including fintech, messaging, digital content, and even drones. This book describes the ideas, thoughts, actions, and philosophies that drove Mikitani to the top.

Discover the myriad ways in which the internet is fundamentally transforming the world
Learn from a blend of Japanese discipline and commitment to quality and the Silicon Valley approach to business, where collaboration and agility are essential and lucrative
Adopt data-driven management techniques that constantly question, constantly improve, and empower people to exceptional performance
Share in Mikitani’s optimistic vision, and his industry-specific predictions
Happiness is something you live every day. It is both the result and the critical ingredient of success, and there is plenty to go around. Business-Do gives you the principles you need on your own journey to success.

Rakuten Japan Vision 2020

Twenty-year-old Japanese internet firm Rakuten has big ambitions. It now has $7.2 billion revenues, 1.1 billion members and over 70 different services ranging from credit cards to e-commerce. By 2020, it wants to nearly double the number of Rakuten members to 2 billion.

At the core of its strategy, is a plan to soak up data from across the world and tailor its products based on the knowledge it acquires from it. For instance, the company’s recent $10.2 million investment in Airweave, a smart mattress maker. The idea is to use customer’s sleep data to design other products and services around it.

https://factordaily.com/rakuten-data-strategy/

We adjusted our vision from (to become) the number one internet company to be the global innovation company last year. A key driver that will lead us to become a global innovation company is memberships and data.

In order to strengthen governance across the Rakuten group, the new organizational structure includes the appointment of a Chief Compliance Officer at the Group level, as well as the new appointment of Company Chief Compliance Officers within each of the 12 companies. Each Company Chief Compliance Officer will be tasked with ensuring execution of Group-wide compliance policies and programs, as well as supervising implementation and reporting of policies and programs unique to each company.
With this organizational structure in place, Rakuten will continue to strive to achieve the goals outlined in our mid-term strategy plan Vision 2020.
Organizational Chart
http://global.rakuten.com/corp/about/organization.html

Organizational Chart of Rakuten, Inc.

d point club of docomo

d POINT CLUB

d POINT CLUB is a point program with no sign-up or annual fees that anybody can become a member of under a personal name. Even customers without a DOCOMO line*1 can apply.
This program allows you to earn and use d POINTs in a variety of ways including in stores and when shopping online. You will also receive coupons and various other special bonuses according to your stage.

How d POINT CLUB Works

Earning d POINTs

d POINTs accumulate in various ways such as when shopping in town at Lawson or other stores or online, using a DOCOMO line, making payments with d CARD, and converting JAL miles to d POINTs.

Earning d POINTs (in Japanese only)

Using d POINTs

d POINTs can be used in various ways such as when shopping in Lawson and other stores, shopping online, paying mobile phone charges, and paying for mobile phones, accessories, and other DOCOMO products, and they can even be used by exchanging them for products in gourmet catalogs, gift certificates, and other wonderful products.

Using d POINTs (in Japanese only)

KDDI au wallet

https://www.au.com/content/dam/au-com/english/auwallet/pdf/Chinese.pdf

au WALLET cards are cards for au users that they can freely use anytime anywhere. au WALLET cards will change your shopping experience by making it more convenient and allowing you to save more by using points. Don't miss out on the benefits!

WALLET Point is the point that you earn for the amount of money you use with au mobile phones and au Hikari.
Furthermore, by using au WALLET Prepaid card or au WALLET Credit card, you can earn points on everyday shopping.
Also, points can be used in various ways right away. You can use your points to charge au WALLET Card or exchange your points for products.
Earn points

Earn WALLET points by using au services and specified apps. Earn extra WALLET points by paying for your usual shopping with an au WALLET Prepaid Card or au WALLET Credit Card.

Use points

Use points on your monthly au usage fees.
You can also use points for Data Charges to purchase additional data amounts in real time.
One point equals ¥1.

Use points in many other ways

https://www.au.com/english/auwallet/