Rakuten Japan Vision 2020

Twenty-year-old Japanese internet firm Rakuten has big ambitions. It now has $7.2 billion revenues, 1.1 billion members and over 70 different services ranging from credit cards to e-commerce. By 2020, it wants to nearly double the number of Rakuten members to 2 billion.

At the core of its strategy, is a plan to soak up data from across the world and tailor its products based on the knowledge it acquires from it. For instance, the company’s recent $10.2 million investment in Airweave, a smart mattress maker. The idea is to use customer’s sleep data to design other products and services around it.

https://factordaily.com/rakuten-data-strategy/

We adjusted our vision from (to become) the number one internet company to be the global innovation company last year. A key driver that will lead us to become a global innovation company is memberships and data.


In order to strengthen governance across the Rakuten group, the new organizational structure includes the appointment of a Chief Compliance Officer at the Group level, as well as the new appointment of Company Chief Compliance Officers within each of the 12 companies. Each Company Chief Compliance Officer will be tasked with ensuring execution of Group-wide compliance policies and programs, as well as supervising implementation and reporting of policies and programs unique to each company.
With this organizational structure in place, Rakuten will continue to strive to achieve the goals outlined in our mid-term strategy plan Vision 2020.
Organizational Chart
http://global.rakuten.com/corp/about/organization.html