https://asia.nikkei.com/Business/Companies/Rakuten-to-shake-up-Japan-s-mobile-triopoly-and-trigger-price-war
Plans are to offer prices 30% lower than the existing big three of Docomo, KDDI and SoftBank Group. Rakuten intends to link to reward points from its mainstay e-commerce business to build a customer base.
Docomo had about 75 million subscribers at the end of December, against KDDI's 50 million and SoftBank's 39 million.
Plans are to offer prices 30% lower than the existing big three of Docomo, KDDI and SoftBank Group. Rakuten intends to link to reward points from its mainstay e-commerce business to build a customer base.
Docomo had about 75 million subscribers at the end of December, against KDDI's 50 million and SoftBank's 39 million.
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