快思慢想演講3：框架

情感框架：
Reality-bound  vs  Emotional Frame-bound
理性現實上: 同一件事情, 同一個人
情感表達上: 風險趨避,  愛屋及烏,  瓜田李下

Frame 1: 這個手術, 第一個月的存活率為  90%
Frame 2: 這個手術, 一個月內 的死亡率為 10%
84%的醫生會用前一種說法!

有兩個選擇, 你會選那一個?

Would you accept a gamble that offers a 10% chance to win $95 and a 90% chance to lose $5?

Would you pay $5 to participate on a lottery that offers 10% chance to win $100 and a 90% chance to win nothing?

選擇 (S) sure outcome  或 (G) gamble on wheel
情境1 : 假設你參加電視百萬大考驗, 累積獎金1M,  讓你選擇
        (S) Take  400K,
        (G) gamble on wheel, 40% win all (1M), 60% nothing.

情境2 : 假設你參加電視百萬大考驗, 累積獎金1M,  讓你選擇
        (S) LOSE  600K,
        (G) gamble on wheel, 40% win all (1M), 60% nothing.