8/14/2019

HBR:Digital Transformation Is Not About Technology

https://hbr.org/2019/03/digital-transformation-is-not-about-technology

Digital Transformation Is Not About Technology
Behnam TabriziEd LamKirk GirardVernon Irvin
MARCH 13, 2019

Lesson 1: Figure out your business strategy before you invest in anything.

Lesson 2: Leverage insiders.

Lesson 3: Design customer experience from the outside in.

Lesson 4: Recognize employees’ fear of being replaced.

 Lesson 5: Bring Silicon Valley start-up culture inside.

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