瘋潮行銷 Contagious: Why Things Catch On

繁體：瘋潮行銷
簡體：瘋傳
作者: 乔纳·伯杰 (Jonah Berger)
出版社: 电子工业出版社
副标题: 让你的产品、思想、行为像病毒一样入侵
原作名: Contagious: Why Things Catch On
译者: 刘生敏 / 廖建桥
出版年: 2014-1-1
Jonah Berger is the author of the New York Times bestseller Contagious: Why Things Catch On, and is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine’s "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. He lives in Philadelphia, Pennsylvania.