6/26/2018

Segment marketing

It is thefirst time I heard a new team focusing on segmentation marketing. 

Its goal is to create some special segment business like onlinechannel, small business owners, or special customers.

It is a flexible and agile team.

但從另一個角度來看,這種組織就像是專案型的組織,只是為了滿足特定的需求所成立的,長遠來講為了解決通路間的衝突以及業務的分工他很難自己獨立的存在

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