CEO Jose Maria Alvarez Pallet talked about the fourth platform that is based on cognitive intelligence and help customers to transform information into knowledge.
It pays 48 Bn euro over 5 years for existed 3 platforms: physical networks, unified IT platform, and the product/service platform. He believes they are good for GB services for mass markets. They are the body and nerves.
It coworks with Microsoft to build the fourth platform to play as a brain. its name is Aura.
The Aura can detect all the connected devices and access (like access to WiFi). The aura can control or remove any device connection by itself.
The platform is like SIM/connectivity management platform plus device management platform. It can set rules for customers to manage its traffic, data consumption, and favorite contents. every customers can store his logs or history.
Of course, voice recognition is important. Customers can talk to Aura and get things done.
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