這是SONY為了尋找新創意而成立的獎勵計劃。在會場上展出手機，耳機等，期待找到新的獲利模式或服務。
SAP: Searching for New Ways for Creating Products
SAP is a new approach Sony uses to quickly launch new businesses by tapping into the manufacturing know-how it already possesses. One initiative that Sony has undertaken under SAP is "First Flight," a crowdfunding and e-commerce website set up in 2015 to provide a platform where Sony's new business projects can make connections with customers who are ahead of the curve and want to use new products and services and with customers who are interested in helping to turn those projects into vibrant businesses.
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