習慣的力量the power of habit

每次出國都帶一本書。上周去泰國，買了這本，剛好銜接前一本書＂哈佛最受歡迎的行銷課＂的一些觀點：改變習慣去尋找差異化的角度。

這本書的版本較舊，卻也有較深入的理論架構。目䤸如下，
PART 1: individual
1. how habits work?
2. how to create new habits?
3. the golden rule of habit change: why transformation occurs?
PART 2: organization
4. which habits matter most?
5. when will power becomes automatic?
6. How leaders create habits through accident and design? The power of a crisis.
7. how target knows what you want before you do? When companies predict and manipulate habits?
PART 3: societies
8. how movements happen?
9. are we responsible for our habits?