CES 2017 Under Armour

Under Armour CEO Kevin Plank speaks during the 2017 Consumer Electronics Show 
http://www.bizjournals.com/baltimore/news/2017/01/07/under-armour-ceo-kevin-plank-stresses-innovation.html

The products he touted included UA Athlete Recovery Sleepwear, and the company’s latest Record Equipped connected running shoes.

The Recovery Sleepwear, priced $79.99-$99.99, provide athletes with technology that works while they sleep to maximize athletic performance. 

Record app  now coaches users on how to get better sleep using a proprietary 14-day Sleep Score and Body Clock

Record Equipped SpeedForm running shoes were announced last month and include three models: Europa ($159.99), Gemini 3 ($159.99) and Velociti ($139.99). The chip inside each of the new shoes syncs to MapMyRun app, a new proprietary test that measures muscular fatigue and provides quick guidance on how a user can alter the intensity of a workout via a series of jumps. 

這家年輕的公司，已經收購了許多健康的app， 包括myfitnesspal, mapmyrun, mapmyfitness, endomondo 等，自己開發的record app 則企圖整合所有的健康資訊於一支。