創新技術，有2個可能，進入低階市場或全新應用的市場。
The concept came from the book: Innovator's dilemma. The content of the book is as below.
CONTENTS
In Gratitude.......................................................vii
Introduction........................................................ix
PART ONE: WHY GREAT COMPANIES CAN FAIL...............................1
1 How Can Great Firms Fail? Insights from the Hard Disk
Drive Industry...................................................3
2 Value Networks and the Impetus to Innovate....................29
3 Disruptive Technological Change in the Mechanical
Excavator Industry..............................................61
4 What Goes Up, Can't Go Down...................................77
PART TWO: MANAGING DISRUPTIVE TECHNOLOGICAL CHANGE..................97
5 Give Responsibility for Disruptive Technologies to
Organizations Whose Customers Need Them........................101
6 Match the Size of the Organization to the Size of the
Market.........................................................125
7 Discovering New and Emerging Markets.........................147
8 Performance Provided, Market Demand, and the Product
Life Cycle.....................................................165
9 Managing Disruptive Technological Change: A Case Study.......187
10 The Dilemmas of Innovation: A Summary.......................207
Index..............................................................213
About the Author...................................................227
The concept came from the book: Innovator's dilemma. The content of the book is as below.
CONTENTS
In Gratitude.......................................................vii
Introduction........................................................ix
PART ONE: WHY GREAT COMPANIES CAN FAIL...............................1
1 How Can Great Firms Fail? Insights from the Hard Disk
Drive Industry...................................................3
2 Value Networks and the Impetus to Innovate....................29
3 Disruptive Technological Change in the Mechanical
Excavator Industry..............................................61
4 What Goes Up, Can't Go Down...................................77
PART TWO: MANAGING DISRUPTIVE TECHNOLOGICAL CHANGE..................97
5 Give Responsibility for Disruptive Technologies to
Organizations Whose Customers Need Them........................101
6 Match the Size of the Organization to the Size of the
Market.........................................................125
7 Discovering New and Emerging Markets.........................147
8 Performance Provided, Market Demand, and the Product
Life Cycle.....................................................165
9 Managing Disruptive Technological Change: A Case Study.......187
10 The Dilemmas of Innovation: A Summary.......................207
Index..............................................................213
About the Author...................................................227
